Website Optimization is about making your website
user friendly and search engine friendly. A deep analysis required
for website optimization which normally includes business profile,
objective, products, users’ behavior, visitors profile, competitive
parameters and new techniques and trends. In brief it combines everything
from website designing, development to online promotion and e-Marketing.
Website optimization helps to improve the website online visibility,
construct an attachment with the visitor, reduce redundancy from
the website and make it pertinent to the theme and objective. Now
days when the Internet industry is fast and quality conscious, it
is directly concerned with the short term and long term revenue
and profits of the organization. A good optimization can reduce
the gap between investment and ROI to the reasonable extent or even
can multiply the profits.
Website optimization is helpful for every kind of business because
in online industry a website makes first impression and is a medium
to express the products and services of a provider to the online
community. It is way ahead from seo, sem and internet marketing
as this is what makes the users interest when they come to the website.
You may increase the conversion ratio with perfect optimization.
Your visitor may fly away in just 5-10 seconds if your website cannot
hold their interest in this time. The phrase “first impression
is the last impression” is very much suitable to mention here.
Your website is the first impression in online industry but there
are many other things that matters a lot.
The process of website optimization is not only about working on
the look and feel of the website, it also consist of the code optimization,
content optimization, navigation optimization and functionality
optimization. The entire strategy of website optimization moves
around the products, services, and objectives. All the online marketing
and promotion methods can attract the visitors to come to your site,
but the proper optimization can convert them in sale. So the whole
thing work together and are inter-connected.